The Fiesta

The Fiesta side windows combine to create a unified profile window graphic – a key 'kinetic design' element that communicates dynamism. An elegant accent of chrome frames the lower edge of the side glass and accentuates the signature Ford "kick-up" at its rear.

The new Fiesta also features the signature bold wheel arches that communicate the vehicle's stance and dynamic capabilities, giving visual emphasis to new 17-inch alloy wheels.

Dynamic, 'kinetic design' lines arc from side to side, uniting the upper corners of the tail lamps with the distinctive spoiler, which incorporates a slim LED stop lamp array. The sculpture of the body shapes is accented by elements like the new tail lamp – another Verve element that feels like it is an integral part of the body – and the V-shaped tailgate's chamfered rear glass.

"I've been saying just wait for the new Fiesta to see how kinetic design can be translated into a small car," said Martin Smith, Executive Director of Design for Ford of Europe.

"But now the wait is over. New Fiesta evokes an instant emotional response that says 'I want one' which extends the traditionally practical values of the Fiesta brand to appeal to a new, style-conscious generation of small car buyers."

Interior Design

Interior of the Verve Concept

The highlight of the Verve Concept interior – the futuristic, mobile phone-inspired, human-machine interface technology of the instrument panel centre stack – will be a core feature of the new Ford Fiesta when it hits the road.

Gone is the flat, upright centre stack of the instrument panel, a feature typical of many small cars driven by the need to package a large radio head unit behind the fascia panel.

New technology allows Fiesta to separate the key elements of audio system – the control buttons, display and underlying electronics – in a distributed architecture that gives designers more freedom to create aesthetically pleasing, functional shapes.

Many customers of the new-generation Ford Fiesta were raised with mobile phones and they will be instantly comfortable with the design of the car's Ford Convers+ system, which follows the centre stack contours to frame a large-screen display and control panel with key buttons for audio, in-car phone and vehicle settings.

Convenient toggle switches incorporated into the steering wheel allow the driver to control the system's key functions easily and intuitively.

Another Verve Concept feature – the lozenge shaped array of large twist dials for the heating and ventilation systems at the midpoint of the centre stack – is retained in the production Fiesta design.

This feature was inspired by the design of contemporary power showers.

The new centre console features a convenient tray for MP3 players complete with built-in jack sockets for an auxiliary (AUX) audio cable and a USB, along with the traditional 12 Volt outlet.

This allows the car's audio system to control and charge the MP3 player.